Michelle Edgemont is an event designer. And a florist. But not a planner. She can do florals for your wedding, and she can design your wedding, but she won’t design your wedding with another florist. Confused? Don’t be! Not every wedding planning process involves a designer. But for those that may...we hope this episode helps you decide how best to curate your wedding vision with the help of a professional designer.
Michelle Edgemont owns the event design and floral design studio MichelleEdgemont Design based in Brooklyn, NY. Named a 35 under 35 Rising Star in the floral industry by Floral Review magazine, Michelle has also been seen in the NYTimes, on HGTV, and the pages of all relevant wedding magazines. Her work is sought after for it's unconventional aesthetic by creative couples in the NYC area.
An event designer is different than an event planner or coordinator. Michelle is the professional creating, defining and executing your wedding VISION - the aesthetic details that take your wedding from ‘typical’ to totally, 100% you - in the flowers, lighting, paper, signage, floor plan, linens, table settings, favors, place cards...you get the idea. She is the one helping you figure out exactly how you want your wedding to look, she puts the plans in motion, and she is there on the day of - working in tandem with your wedding planner, perhaps, to bring it all to life.
Budget-wise...you have to have a pretty big overall budget to hire Michelle, or any designer, for that matter. It’s two fold - Michelle is a vendor and charges for her services and also she creates the wedding design by hiring other vendors, all at a high price point, on average. So if you have a modest or ‘normal’ wedding budget, you won’t be looking at the high-end elements of design at your wedding that a couple would who is hiring Michelle Edgemont would. Think basic linens provided by the caterer VS custom linens and matching altar backdrop created by artisans in Brooklyn.
Who hires Michelle Edgemont? In her words, New Yorkers. (Upper class, cool, design-savvy New Yorkers.)
It all starts with a venue meeting and there, Michelle talks to the couple about what they have in mind, colors they like, the floor plan and flow that the venue best lends itself to. Michelle goes from floor to ceiling, and from Save the Date to favor tags. Anything that a guest is going to look at is part of the event design umbrella. Start to finish.
What’s IN - greenery (even in the personal bouquets!), mixed metallics, shiny objects (mylar, disco balls, sparkles).
Links we referenced
“I decided to start my own event design and flower company and I didn’t really know what I was doing. I figured it out along the way and that was about 8 years ago.” - Edgemont
“My clients are couple who really love and appreciate visuals. They take a lot of time decorating their apartment. They put a lot of thought into getting dressed in the morning. They realize how when you look at different things, you feel differently. They appreciate art and things that are designed well.” - Edgemont
“Sure, you just got engaged, you’re excited. Go on Pinterest. Pin a million things. And then...marinate on it a while. Come back and delete stuff you don’t like. Look at it and see what colors and styles are dominate. A couple rounds of edit edit edit. Then you have a good, cohesive board of 30-40 photos. That board you can send to your planners, your florist, your designer. Start the conversation with a more concise aesthetic.” - Edgemont on Pinterest
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